ARTIST MARKETING PLAYBOOK 2025

Learn how to market your music, build your brand, and grow your career. 

Music executives Drew de Leon and Mike Epstein — with 25+ years of combined experience — reveal the exact strategies artists need to build a real fanbase, grow streams, and launch sustainable careers.

Originally taught as a 4-hour live event, The Artist Marketing Playbook is now available on-demand — packed with insider tactics and real-world case studies you won’t find anywhere else.

One of the highlights of the playbook is building a mock artist with branding exercises and a full album rollout. The playbook also includes:

• Data & goal setting made simple
• DSP optimization & branding that actually connects
• Content strategies (including the 10-5-2 rule)
• CRM + pre/post release strategies
• Monetization, community building, influencer marketing, and more

What you get:

• Unlimited replay access to the full livestream
• Free artist resources and templates
• Exclusive live Q&A every month 

Invest in a one-time fee of $49.99 and start building your future today.